Finding the right products to sell on Amazon is key to success. Jungle Scout Product Research provides powerful tools to identify profitable opportunities and make data-driven decisions.
In this article, we’ll explore how to leverage Jungle Scout for effective product research to launch and grow your Amazon business.
What is Product Research?
Product research is the process of evaluating potential products to sell based on factors like demand, competition, profitability, and market trends. For Amazon sellers, thorough product research is crucial to finding items that will sell well and generate profits.
It involves analyzing sales data, keyword trends, pricing, reviews, and other metrics to gauge a product’s potential for success on the platform.
About Jungle Scout
Jungle Scout is an all-in-one platform built specifically for Amazon sellers. Founded in 2015, it has become one of the most popular tools for product research, keyword research, competitor analysis, and overall business management on Amazon.
Jungle Scout aims to empower sellers with data and insights to make smart decisions about what to sell and how to optimize their Amazon listings.
Jungle Scout Product Research Tools
Jungle Scout offers several powerful tools to help sellers conduct comprehensive product research:
- Product Database: This searchable database contains millions of Amazon products. You can filter by criteria like price, estimated sales, reviews, and more to find potential product ideas.
- Opportunity Finder: This tool helps you discover high-demand, low-competition niches on Amazon. It analyzes keyword trends to identify promising product opportunities.
- Product Tracker: Track the performance of products over time, including sales estimates, pricing, and inventory levels.
- Keyword Scout: Research keywords related to your product ideas to understand search volume and trends.
- Supplier Database: Find and connect with verified suppliers to source products for your Amazon business.
- Category Trends: View historical sales trends for different product categories on Amazon.
- Chrome Extension: Instantly see product data and metrics while browsing Amazon.com.
How to Do Product Research with Jungle Scout
Here’s a step-by-step guide to conducting product research using Jungle Scout:
Step 1. Start with the Product Database
Log into your Jungle Scout account and navigate to the Product Database. Set filters based on your criteria, such as:
- Price range (e.g., $15-$50)
- Estimated monthly sales (e.g., minimum 300 units)
- Number of reviews (e.g., maximum 200)
- Categories you’re interested in Click “Search” to generate a list of products matching your filters.
Step 2. Analyze the results
Look for products with:
- Good demand (300+ monthly sales)
- Reasonable competition (not too many sellers with thousands of reviews)
- Potential for improvement (based on customer reviews)
- Healthy profit margins (aim for 30-40% after all costs)
Step 3. Use the Opportunity Finder
Go to the Opportunity Finder tool. Set your desired criteria for niche opportunities. Review the results, looking at metrics like:
- Opportunity Score (Above 7)
- Average monthly searches
- Competition score
- Listing Quality Score
Step 4. Track promising products
Add interesting products to the Product Tracker. Monitor their performance over time to spot trends and seasonality.
Step 5. Conduct keyword research
Use Keyword Scout to find relevant keywords for your product ideas. Look at search volume and trending data to gauge demand.
Step 6. Validate with the Chrome Extension
As you browse Amazon, use the Jungle Scout Chrome Extension to get instant data on products. This helps verify the data you’ve found in other tools.
Step 7. Check supplier options
Use the Supplier Database to find potential manufacturers for your chosen products. Compare pricing and minimum order quantities.
Step 8. Review Category Trends
Look at historical sales data for your product’s category. This helps you understand seasonal patterns and overall market growth.
Using Jungle Scout Chrome Extension For Product Research
The Chrome Extension is a handy tool for on-the-fly product research. Here’s how to use it:
Step 1. Install the Jungle Scout Chrome Extension.
Step 2. Go to Amazon.com and search for a product or category you’re interested in.
Step 3. Click the Jungle Scout icon in your browser to activate the extension. The extension will display key data for the products on the page, including:
- Estimated monthly sales
- Revenue
- Number of reviews
- Listing Quality Score
- Opportunity Score
Step 4. Use the filters to narrow down the results based on your criteria.
Step 5. Click on individual products to see more detailed information, including historical data and profit calculations.
Step 6. Save interesting products to your Product Tracker for further analysis.
Benefits Of Using Jungle Scout For Product Research
Here are some benefits of using Jungle Scout for your Amazon product research:
- Time-saving: Access comprehensive product data in one place, eliminating the need for manual research across multiple sources.
- Data-driven decisions: Make choices based on real sales estimates, trends, and competitor information rather than guesswork.
- Niche discovery: Uncover promising product opportunities you might not have considered otherwise.
- Competitive analysis: Understand your potential competitors’ strengths and weaknesses to find gaps in the market.
- Keyword insights: Find relevant, high-traffic keywords to optimize your product listings and PPC campaigns.
- Supplier sourcing: Connect directly with verified suppliers to streamline your product sourcing process.
- Historical data: Analyze long-term trends and seasonality to make informed inventory decisions.
- Profit calculations: Estimate potential profitability by factoring in Amazon fees, shipping costs, and other expenses.
- Chrome Extension convenience: Get instant product data while browsing Amazon, making preliminary research quick and easy.
Jungle Scout Product Research Pricing
Jungle Scout offers different plans to suit various seller needs. Here’s an overview of the pricing tiers and the product research tools included:
| Feature | Starter | Growth Accelerator | Brand Owner + CI |
|---|---|---|---|
| Price (monthly) | $49/mo | $79/mo | $399/mo |
| Target user | First-time sellers | Professional sellers | Brand owners and small businesses |
| Historical keyword data | 1 month | 1 year | 2 years |
| Product tracking | 50 products | 150 products | 2,000 products |
| Key tools | Product Database, Opportunity Finder, Keyword Scout | Advanced seller features, Review Automation, Listing Analyzer, Rank Tracker | Competitive Intelligence, automated segments, market overview |
| Users | Single-user license | Eligible for additional seats | 10 seats included |
| Additional features | Jungle Scout Academy | AI Assist | Priority onboarding |
All plans come with a 7-day money-back guarantee, allowing you to try Jungle Scout risk-free. Additionally, Jungle Scout offers the option to pay annually, with savings of up to 40% on annual plans.
The features and tools included in each plan may vary. Potential users should check the Jungle Scout website for the most current and detailed information about what each plan offers, as features can change over time.
For enterprise-level needs, the Cobalt plan offers customized solutions, and interested parties are encouraged to contact Jungle Scout directly for more information and pricing.
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Conclusion: Jungle Scout Tools For Product Research
Jungle Scout’s product research tools offer Amazon sellers a powerful way to identify profitable opportunities and make data-driven decisions. By leveraging the Product Database, Opportunity Finder, Keyword Scout, and Chrome Extension, sellers can thoroughly analyze potential products from multiple angles. This comprehensive approach helps minimize risk and increases the chances of launching successful products on Amazon.
While Jungle Scout provides valuable data and insights, it’s important to remember that successful product research also requires critical thinking and market understanding. Use Jungle Scout’s tools as a starting point, but also consider factors like your own expertise, passion for the product, and ability to differentiate in the market.
With practice and consistent use of Jungle Scout’s product research features, you’ll develop a keen eye for spotting winning products and building a thriving Amazon business.
